This was our briefing for a project in cooperation with the city administration of Potsdam and the SRH Berlin School of Design and Communication. The aim of the project was to revitalize public interest in cultural offerings in the city of Potsdam, as visitor numbers had declined in numerous institutions following the COVID-19 pandemic.
The project consisted of a research phase, during which the problem and mission statement were clarified. After applying design thinking processes, a solution in the form of a campaign was developed.
The Culture Cat (Kulturkatze) as a solution
The solution for the campaign, developed by our team of four students, was called Culture Cat (Kulturkatze). The idea was to use the cat—a curious and whimsical creature that often roams independently—as a gateway to spark people’s interest in discovering cultural offerings. The QR code on the posters above was designed to lead to a website featuring a map of Potsdam’s cultural events, including theatre plays, concerts, cabaret performances, and more.
Another facet of our solution was to create a social media account with daily posts about cultural institutions and events in Postdam. This would allow for people to also access the information not only through posters on the street but also social media.
Below you can also see the website mockup that we created in order to show how it would work. Through the QR-code, one would land on a website that would allow to sort out different cultural offerings and find a suitable one.