How to make the Potsdam citizens return to the cultural
events in their city after covid?

How to make the Potsdam citizens return to the cultural events in their city after covid?

This was our briefing for a project in cooperation with the city administration of Potsdam and the SRH Berlin School of Design and Communication. The aim of the project was to revitalize public interest in cultural offerings in the city of Potsdam, as visitor numbers had declined in numerous institutions following the COVID-19 pandemic.

The project consisted of a research phase, during which the problem and mission statement were clarified. After applying design thinking processes, a solution in the form of a campaign was developed.

The Culture Cat (Kulturkatze) as a solution

The solution for the campaign, developed by our team of four students, was called Culture Cat (Kulturkatze). The idea was to use the cat—a curious and whimsical creature that often roams independently—as a gateway to spark people’s interest in discovering cultural offerings. The QR code on the posters above was designed to lead to a website featuring a map of Potsdam’s cultural events, including theatre plays, concerts, cabaret performances, and more.