Aqua.real bottled water branding concept
A branding project for a movie set design,
where a new kind of bottled water brand
was needed for a "commercial photoshooting"
scene. The concept was to create a bottled
water design with a modern and premium look
and a minimalist design. Since the film colour
palette was related to lavender purple, a touch
of this colour was added to the bottled water
design. A fresh, electric blue was chosen as
the central colour theme, to emphasize the
freshness of water.
Client
Serkalo Filmproduction
Services
branding, graphic design, film set design
Target Group
Millenial and Gen Z city dwellers
Below are the initial design versions. A number of iterations were developed before arriving at the final, minimal solution. One of the key challenges was that the bottles were not intended for bulk production, as only a small quantity was required for set design purposes. This necessitated finding a printing approach that was both cost-effective and practical to execute.
